On The Small Business Sweet Spot, Carly Pepin joins host Barb Davids to unpack the psychology behind procrastination and how it’s actually a tool for clarity rather than a flaw. Carly explains that business owners and entrepreneurs naturally prioritize what aligns with their values, while “shoulds” and external expectations often trigger avoidance. Instead of fighting procrastination, she suggests reframing it—either by delegating, dropping, or linking tasks to what truly matters. By aligning work with inspiration rather than obligation, entrepreneurs can create momentum without forcing discipline.
The conversation also explores how purpose isn’t something to find—it’s already evident in daily habits, spending patterns, and effortless actions. Carly emphasizes that true success comes from structuring life and business around what fuels you, rather than conforming to external standards. By paying attention to what naturally engages and excites them, business owners can break free from unrealistic expectations and design strategies that lead to sustainable growth and fulfillment.
Watch the full interview below:
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